While many people believe that convenience stores and gas stations make most of their money at the pumps, that is actually far from the truth. In reality, the food and beverage sales inside the store are the most critical part of any convenience store's bottom line, making it essential to get customers inside the store. Once they're inside, the merchandising of items becomes vital.
If there's one thing we've learned during the coronavirus pandemic, it's that foodservice consumers are most concerned about touch points and the amount of time it takes to complete a transaction. According to a report from Rakuten Ready on time, when pickup times for food and beverage require customers to wait for less than two minutes, those customers are four times more likely to become repeat customers.