Drink profitability doesn't just depend on the liquid inside the glass. In many cases, it can be enhanced by the ice that cools that liquid. Profits from high-end cocktails like Old Fashioneds or Negronis can be melted when ice isn't up to standards, or when it dilutes the essence of beverage.

Rooted in Italian-American traditions, the Feast of the Seven Fishes is a culinary celebration that happens on Christmas Eve. Characterized by the servings of seafood, this festive get-together is a unique holiday celebration that makes for a perfect group event in a restaurant or hospitality venue.