Maybe you remember the famous episode of Seinfeld when Kramer gets lost downtown in front of Original Ray's Pizza -- not famous Ray's or Famous Original Famous Ray's, but just Original Ray's. And if you live on the UWS and don't make it down in the direction of Alphabet City very often, yes, 1st and 1st can seem like the nexus of the universe.

We're changing the way we look. We're changing in large part because of the ways our company has changed, and we wanted to take a few moments to talk about what the new P3 Reps brand was created and what that means for you.