We're changing the way we look. We're changing in large part because of the ways our company has changed, and we wanted to take a few moments to talk about what the new P3 Reps brand was created and what that means for you.
P3. Why did we change to P3? Simple. We know there are three important steps in successful foodservice delivery -- planning, prepping, and performing. If you get those three right, all you have to do is repeat, and that's why we're changing our name to P3 Reps. We want to emphasize the importance of these three steps in all the foodservice equipment and supplies we represent.
With several decades of experience in the foodservice industry, we realized we needed to evolve. As we began with heavy, back-of-the-house equipment, we realized that in order to emphasize the three Ps in our name, we had to offer more. As a result, we've migrated our offerings over the last several years to include a large array of smallwares, tabletop, and furniture.
P3 Reps is still able to answer those critical questions upon which we were founded: Which equipment should I use? Where do I get it? How can I find the right service agent? How important is the right equipment to the overall success of my restaurant's design? Are there new innovations to consider?
Now we can answer the questions that are relevant to the front-of-the-house and in today's foodservice environment: How can my restaurant ensure safety in the age of COVID-19? What can I do to make outdoor dining easier on staff and customers alike? What types of smallwares will make my service easier and more effective?
At the end of the day, it's not about us. It's about our customers. It's about our customers' customers. And it's about how we can become the most comprehensive manufacturers' rep in the foodservice industry for our customers in New York, New Jersey, Connecticut, and the entire Tri-State area.
We hope our new brand reflects these ideals. From the P3 name representing the elements of planning, preparing, and performing to the flame and the fork in our logo design, we're here as a comprehensive foodservice equipment and supplies resource for our customers in the metro-New York area.