---
title: The Truth Behind C-Store Revenues
description: Food and beverage sales inside c-stores are a critical part of any convenience store's bottom line, making it essential to get customers inside the store.
image: https://offers.p3reps.com/hubfs/c-store%20(1).png
---
[](https://p3reps.com/main/)
- [About P3 Reps](https://p3reps.com/about-us/)
- Manufacturers
- [Equipment](https://p3reps.com/equipment/)
- [Tabletop, Smallwares, & Furniture](https://p3reps.com/tabletop-smallwares-furniture/)
- I am a:
- [Dealers](https://p3reps.com/dealers/)
- [Consultants & Designers](https://p3reps.com/consultants-designers/)
- [Foodservice Professionals](https://p3reps.com/foodservice-professionals/)
- [Service Agents](https://p3reps.com/service-agents/)
- [Blog](https://offers.p3reps.com/blog)
- [Front-of-House](https://offers.performreps.com/blog/topic/front-of-house)
- [Back-of-House](https://offers.performreps.com/blog/topic/back-of-house)
- [Resources](http://performreps.com/resources/)
- [Front-of-House Resources](https://p3reps.com/resources/front-of-house/)
- [Back-of-House Resources](https://p3reps.com/resources/back-of-house/)
- [Sample Request](https://offers.p3reps.com/request-your-tabletop-and-dinnerware-samples-from-pfeg)
- [Equipment Service](https://offers.p3reps.com/contact-us-service)
- [Contact Us](https://p3reps.com/contact-us/)
# The Truth Behind C-Store Revenues
Posted October 14, 2021 by [Jon Bowerman](https://offers.p3reps.com/blog/author/jon-bowerman)
.png?width=739&name=c-store%20(1).png)While many people believe that convenience stores and gas stations make most of their money at the pumps, that is actually far from the truth. In reality, the food and beverage sales inside the store are the most critical part of any convenience store's bottom line, making it essential to get customers inside the store. Once they're inside, the merchandising of items becomes vital.
## Why In-Store Sales are Critical to Profits
While gas stations and convenience stores may have a sign with the logo of a major oil company such as Exxon or Chevron, the majority of these businesses are independently owned and operated. The owner may be a franchisee of the company and pay a royalty for the use of the name, or be an independent operator and purchase fuel on the open market. Nearly 60 percent of these owners, whether a franchisee or independent operator, own and operate a single store.
The average convenience store or gas station makes only pennies from the sale of a gallon of gasoline. After accounting for overhead and expenses associated with the sale, it's not unusual for a business to make a profit of about five to seven cents per gallon.
Not only is the profit margin on gas sales low, but the competition for these dollars is fierce. While there are consumers loyal to certain fuel brands, the majority make their buying decision based on price. This forces owners to keep prices low to increase traffic, especially in busy locations where customers have several options in a small area.
Convenience store and gas station owners have an incentive to keep gas prices low to stay competitive and maintain a flow of customers. The low-profit margins associated with gas make it critical to get customers in the door to improve profits.
## Grab and Go Merchandising
According to a [National Association of Convenience Stores](https://www.convenience.org/topics/fuels/documents/how-consumers-react-to-gas-prices.pdf) study, about 44 percent of gas station customers enter the store. In addition to fuel price, the study also found that employees and the quality of food influence which gas station a consumer visits.
Data shows that with nearly half of all fuel customers walking in the store, almost a third purchase a snack or drink. While snacks, drinks, and other items bring in only a third of the average gas station's revenue, these items have profit margins that can be 50 percent or more and account for nearly 70 percent of all profits. Research shows that an eye-catching display makes it more likely for a consumer to make an impulse decision to buy a product.
Grab-and-go food cases offer a growing opportunity for owners to increase sales by catching a customer's eye with something tasty to buy. More consumers than ever are looking to limit person-to-person contact, creating an opportunity to expand on traditional convenience store offerings. With over 22 percent of food sales coming from grab-and-go offerings, operators are finding increased profits from adding healthy food options such as fruit and hot meal items to their already profitable beverage and sandwich sales.
[Grab-and-go cases](https://offers.p3reps.com/blog/help-foodservice-operators-meet-the-demands-of-covid-19) are a simple way to take advantage of the upward trend in grab-and-go purchases. In addition, multiple merchandising cases placed at strategic locations in the store can help offer consumers increased options and fuel profits.
The brand new [Federal Industries Vision Series](https://federalind.com/blogs/federal-industries-blog/put-foodservice-in-perspective-with-the-new-federal-vision-series-display-cases/2021/08/23/put-foodservice-in-perspective-with-the-new-federal-vision-series-display-cases) is a high-profile case complete with added visibility. The enhanced visibility from the front and side perspectives allows for more engagement, more appeal, and increased return on investment. This means putting the profit in front of the guest's face, when they're most likely to impulsively purchase - especially those healthier options compared to pre-processed foods. The see-through sides allow a stylish look, while also being practical and appealing. The Vision Series comes in a variety of sizes and configurations. From width and height, to heated, refrigerated, and non-refrigerated, versatility and durability are important and are both key factors to c-store operators.
## Contact an Expert
As gas prices rise and the demand for fuel increases, it's easy to assume that convenience stores and gas stations create immense profits. While it's true that gas provides consistent sales, the payoff is small, and it's vital to improve inside sales to increase profitability.
#### We specialize in providing foodservice and beverage equipment to help our clients stay competitive and improve profits. To see our newer products of 2021, please click the image below and connect with a team member today.
[](https://cta-redirect.hubspot.com/cta/redirect/1754321/54374c8a-a697-4174-aaed-18f847af4cb2)
- [Tweet](https://twitter.com/share)
- Posted In:
- [Foodservice Equipment Solutions](https://offers.p3reps.com/blog/topic/foodservice-equipment-solutions)
- [Front-of-House](https://offers.p3reps.com/blog/topic/front-of-house)
- [convenience store](https://offers.p3reps.com/blog/topic/convenience-store)
- [Federal Industries](https://offers.p3reps.com/blog/topic/federal-industries)
- [Federal](https://offers.p3reps.com/blog/topic/federal)
- [c-store](https://offers.p3reps.com/blog/topic/c-store)
- [Grab and go](https://offers.p3reps.com/blog/topic/grab-and-go)
### Subscribe to Email Updates
**Narrow blog posts by category.**
[](https://cta-redirect.hubspot.com/cta/redirect/1754321/2b383bb1-6fba-4c4b-9af1-bb23e40963c5) [](https://cta-redirect.hubspot.com/cta/redirect/1754321/5d385866-d0a9-4417-b602-bb82a38cb5ef)
### Recent Posts
### Categories
- [Back-of-House (34)](https://offers.p3reps.com/blog/topic/back-of-house)
- [Front-of-House (30)](https://offers.p3reps.com/blog/topic/front-of-house)
- [Foodservice Equipment Solutions (29)](https://offers.p3reps.com/blog/topic/foodservice-equipment-solutions)
- [bar and beverage (11)](https://offers.p3reps.com/blog/topic/bar-and-beverage)
- [Buffets (7)](https://offers.p3reps.com/blog/topic/buffets)
- [New York (7)](https://offers.p3reps.com/blog/topic/new-york)
- [Tablecraft (7)](https://offers.p3reps.com/blog/topic/tablecraft)
- [food prep (7)](https://offers.p3reps.com/blog/topic/food-prep)
- [trends (7)](https://offers.p3reps.com/blog/topic/trends)
- [Foodservice Equipment Industry (6)](https://offers.p3reps.com/blog/topic/foodservice-equipment-industry)
- [Foodservice Operators (6)](https://offers.p3reps.com/blog/topic/foodservice-operators)
- [New Jersey (6)](https://offers.p3reps.com/blog/topic/new-jersey)
- [welbilt (6)](https://offers.p3reps.com/blog/topic/welbilt)
- [Delfield (5)](https://offers.p3reps.com/blog/topic/delfield)
- [Hospitality (5)](https://offers.p3reps.com/blog/topic/hospitality)
- [Nu-Foam (5)](https://offers.p3reps.com/blog/topic/nu-foam)
- [Outdoor Dining (5)](https://offers.p3reps.com/blog/topic/outdoor-dining)
- [Bauscher (4)](https://offers.p3reps.com/blog/topic/bauscher)
- [Connecticut (4)](https://offers.p3reps.com/blog/topic/connecticut)
- [Convotherm (4)](https://offers.p3reps.com/blog/topic/convotherm)
- [Convotherm 4 (4)](https://offers.p3reps.com/blog/topic/convotherm-4)
- [Federal (4)](https://offers.p3reps.com/blog/topic/federal)
- [Federal Industries (4)](https://offers.p3reps.com/blog/topic/federal-industries)
- [Forbes Industries (4)](https://offers.p3reps.com/blog/topic/forbes-industries)
- [Induction (4)](https://offers.p3reps.com/blog/topic/induction)
- [Merrychef (4)](https://offers.p3reps.com/blog/topic/merrychef)
- [Sammic (4)](https://offers.p3reps.com/blog/topic/sammic)
- [tabletop (4)](https://offers.p3reps.com/blog/topic/tabletop)
- [vitamix (4)](https://offers.p3reps.com/blog/topic/vitamix)
- [Action Stations (3)](https://offers.p3reps.com/blog/topic/action-stations)
- [Chilling (3)](https://offers.p3reps.com/blog/topic/chilling)
- [Combi Oven (3)](https://offers.p3reps.com/blog/topic/combi-oven)
- [Elite Global Solutions (3)](https://offers.p3reps.com/blog/topic/elite-global-solutions)
- [Glissen (3)](https://offers.p3reps.com/blog/topic/glissen)
- [Glissen Chemical Company (3)](https://offers.p3reps.com/blog/topic/glissen-chemical-company)
- [Kolpak (3)](https://offers.p3reps.com/blog/topic/kolpak)
- [Menus (3)](https://offers.p3reps.com/blog/topic/menus)
- [Mogogo (3)](https://offers.p3reps.com/blog/topic/mogogo)
- [National Restaurant Association (3)](https://offers.p3reps.com/blog/topic/national-restaurant-association)
- [Refrigeration (3)](https://offers.p3reps.com/blog/topic/refrigeration)
- [Rosetto (3)](https://offers.p3reps.com/blog/topic/rosetto)
- [Schools (3)](https://offers.p3reps.com/blog/topic/schools)
- [Vero (3)](https://offers.p3reps.com/blog/topic/vero)
- [Water Service (3)](https://offers.p3reps.com/blog/topic/water-service)
- [fresh blends (3)](https://offers.p3reps.com/blog/topic/fresh-blends)
- [smallwares (3)](https://offers.p3reps.com/blog/topic/smallwares)
- [Accelerated Cooking (2)](https://offers.p3reps.com/blog/topic/accelerated-cooking)
- [BFM Seating (2)](https://offers.p3reps.com/blog/topic/bfm-seating)
- [Bizerba (2)](https://offers.p3reps.com/blog/topic/bizerba)
- [Clean Hands (2)](https://offers.p3reps.com/blog/topic/clean-hands)
- [Cleveland (2)](https://offers.p3reps.com/blog/topic/cleveland)
- [Coffee Shop (2)](https://offers.p3reps.com/blog/topic/coffee-shop)
- [Crem (2)](https://offers.p3reps.com/blog/topic/crem)
- [End-Users (2)](https://offers.p3reps.com/blog/topic/end-users)
- [Grab and go (2)](https://offers.p3reps.com/blog/topic/grab-and-go)
- [Ice (2)](https://offers.p3reps.com/blog/topic/ice)
- [K-12 (2)](https://offers.p3reps.com/blog/topic/k-12)
- [Luigi Bormioli (2)](https://offers.p3reps.com/blog/topic/luigi-bormioli)
- [Nesting Tables (2)](https://offers.p3reps.com/blog/topic/nesting-tables)
- [Pizza Ovens (2)](https://offers.p3reps.com/blog/topic/pizza-ovens)
- [Pizzeria (2)](https://offers.p3reps.com/blog/topic/pizzeria)
- [Rapid Cooking (2)](https://offers.p3reps.com/blog/topic/rapid-cooking)
- [Refrigeration Systems (2)](https://offers.p3reps.com/blog/topic/refrigeration-systems)
- [convenience store (2)](https://offers.p3reps.com/blog/topic/convenience-store)
- [dry ager (2)](https://offers.p3reps.com/blog/topic/dry-ager)
- [eikon (2)](https://offers.p3reps.com/blog/topic/eikon)
- [ventless (2)](https://offers.p3reps.com/blog/topic/ventless)
- [Al Fresco (1)](https://offers.p3reps.com/blog/topic/al-fresco)
- [ArcticFox (1)](https://offers.p3reps.com/blog/topic/arcticfox)
- [Atlanta Booth (1)](https://offers.p3reps.com/blog/topic/atlanta-booth)
- [BBQ (1)](https://offers.p3reps.com/blog/topic/bbq)
- [Benches (1)](https://offers.p3reps.com/blog/topic/benches)
- [Boos Blocks (1)](https://offers.p3reps.com/blog/topic/boos-blocks)
- [Browne (1)](https://offers.p3reps.com/blog/topic/browne)
- [Chairs (1)](https://offers.p3reps.com/blog/topic/chairs)
- [Consultants (1)](https://offers.p3reps.com/blog/topic/consultants)
- [Cooking Island (1)](https://offers.p3reps.com/blog/topic/cooking-island)
- [Cooking Line (1)](https://offers.p3reps.com/blog/topic/cooking-line)
- [Cookshack (1)](https://offers.p3reps.com/blog/topic/cookshack)
- [Dealers (1)](https://offers.p3reps.com/blog/topic/dealers)
- [Defrost (1)](https://offers.p3reps.com/blog/topic/defrost)
- [Dickies (1)](https://offers.p3reps.com/blog/topic/dickies)
- [Dinnerware (1)](https://offers.p3reps.com/blog/topic/dinnerware)
- [Espresso Machines (1)](https://offers.p3reps.com/blog/topic/espresso-machines)
- [FLAT (1)](https://offers.p3reps.com/blog/topic/flat)
- [FlatTech (1)](https://offers.p3reps.com/blog/topic/flattech)
- [Food Allergies (1)](https://offers.p3reps.com/blog/topic/food-allergies)
- [Food Waste (1)](https://offers.p3reps.com/blog/topic/food-waste)
- [Forbes Ind. (1)](https://offers.p3reps.com/blog/topic/forbes-ind)
- [Garland (1)](https://offers.p3reps.com/blog/topic/garland)
- [HACCP (1)](https://offers.p3reps.com/blog/topic/haccp)
- [Health Inspections (1)](https://offers.p3reps.com/blog/topic/health-inspections)
- [Hotels (1)](https://offers.p3reps.com/blog/topic/hotels)
- [Hubbell (1)](https://offers.p3reps.com/blog/topic/hubbell)
- [Italian Restaurant (1)](https://offers.p3reps.com/blog/topic/italian-restaurant)
- [JustChair (1)](https://offers.p3reps.com/blog/topic/justchair)
- [Kim Lehr (1)](https://offers.p3reps.com/blog/topic/kim-lehr)
- [Lecterns (1)](https://offers.p3reps.com/blog/topic/lecterns)
- [Luggage Carts (1)](https://offers.p3reps.com/blog/topic/luggage-carts)
- [Manufacturers (1)](https://offers.p3reps.com/blog/topic/manufacturers)
- [Maywood Furniture Corp (1)](https://offers.p3reps.com/blog/topic/maywood-furniture-corp)
- [Merchandisers (1)](https://offers.p3reps.com/blog/topic/merchandisers)
- [PFEG (1)](https://offers.p3reps.com/blog/topic/pfeg)
- [PT Series (1)](https://offers.p3reps.com/blog/topic/pt-series)
- [Pasta Cookers (1)](https://offers.p3reps.com/blog/topic/pasta-cookers)
- [Polar-Pak (1)](https://offers.p3reps.com/blog/topic/polar-pak)
- [Pork (1)](https://offers.p3reps.com/blog/topic/pork)
- [Reach-Ins (1)](https://offers.p3reps.com/blog/topic/reach-ins)
- [Ribs (1)](https://offers.p3reps.com/blog/topic/ribs)
- [Rosito Bisani (1)](https://offers.p3reps.com/blog/topic/rosito-bisani)
- [Sandra Kravetz (1)](https://offers.p3reps.com/blog/topic/sandra-kravetz)
- [Scotsman (1)](https://offers.p3reps.com/blog/topic/scotsman)
- [Service Agents (1)](https://offers.p3reps.com/blog/topic/service-agents)
- [Sous Vide (1)](https://offers.p3reps.com/blog/topic/sous-vide)
- [Speed Oven (1)](https://offers.p3reps.com/blog/topic/speed-oven)
- [Successful Designs (1)](https://offers.p3reps.com/blog/topic/successful-designs)
- [Tables (1)](https://offers.p3reps.com/blog/topic/tables)
- [Thermostat (1)](https://offers.p3reps.com/blog/topic/thermostat)
- [Umbrellas (1)](https://offers.p3reps.com/blog/topic/umbrellas)
- [Wabash Valley (1)](https://offers.p3reps.com/blog/topic/wabash-valley)
- [Water Heaters (1)](https://offers.p3reps.com/blog/topic/water-heaters)
- [blast chillers (1)](https://offers.p3reps.com/blog/topic/blast-chillers)
- [c-store (1)](https://offers.p3reps.com/blog/topic/c-store)
- [coffee (1)](https://offers.p3reps.com/blog/topic/coffee)
- [cookware (1)](https://offers.p3reps.com/blog/topic/cookware)
- [dry age (1)](https://offers.p3reps.com/blog/topic/dry-age)
- [flatware (1)](https://offers.p3reps.com/blog/topic/flatware)
- [healthcare (1)](https://offers.p3reps.com/blog/topic/healthcare)
- [merchandiser (1)](https://offers.p3reps.com/blog/topic/merchandiser)
- [skillets (1)](https://offers.p3reps.com/blog/topic/skillets)
- [slicers (1)](https://offers.p3reps.com/blog/topic/slicers)
- [straws (1)](https://offers.p3reps.com/blog/topic/straws)
- [technology (1)](https://offers.p3reps.com/blog/topic/technology)
[see all](https://offers.p3reps.com/blog/the-truth-behind-c-store-revenues#)
### Archives
- [July 2017 (3)](https://offers.p3reps.com/blog/archive/2017/07)
- [October 2019 (3)](https://offers.p3reps.com/blog/archive/2019/10)
- [November 2021 (3)](https://offers.p3reps.com/blog/archive/2021/11)
- [April 2017 (2)](https://offers.p3reps.com/blog/archive/2017/04)
- [June 2017 (2)](https://offers.p3reps.com/blog/archive/2017/06)
- [May 2018 (2)](https://offers.p3reps.com/blog/archive/2018/05)
- [July 2018 (2)](https://offers.p3reps.com/blog/archive/2018/07)
- [August 2018 (2)](https://offers.p3reps.com/blog/archive/2018/08)
- [January 2019 (2)](https://offers.p3reps.com/blog/archive/2019/01)
- [March 2020 (2)](https://offers.p3reps.com/blog/archive/2020/03)
- [October 2020 (2)](https://offers.p3reps.com/blog/archive/2020/10)
- [November 2020 (2)](https://offers.p3reps.com/blog/archive/2020/11)
- [October 2021 (2)](https://offers.p3reps.com/blog/archive/2021/10)
- [March 2022 (2)](https://offers.p3reps.com/blog/archive/2022/03)
- [October 2023 (2)](https://offers.p3reps.com/blog/archive/2023/10)
- [May 2016 (1)](https://offers.p3reps.com/blog/archive/2016/05)
- [June 2016 (1)](https://offers.p3reps.com/blog/archive/2016/06)
- [August 2016 (1)](https://offers.p3reps.com/blog/archive/2016/08)
- [September 2016 (1)](https://offers.p3reps.com/blog/archive/2016/09)
- [November 2016 (1)](https://offers.p3reps.com/blog/archive/2016/11)
- [December 2016 (1)](https://offers.p3reps.com/blog/archive/2016/12)
- [March 2017 (1)](https://offers.p3reps.com/blog/archive/2017/03)
- [May 2017 (1)](https://offers.p3reps.com/blog/archive/2017/05)
- [September 2017 (1)](https://offers.p3reps.com/blog/archive/2017/09)
- [October 2017 (1)](https://offers.p3reps.com/blog/archive/2017/10)
- [November 2017 (1)](https://offers.p3reps.com/blog/archive/2017/11)
- [December 2017 (1)](https://offers.p3reps.com/blog/archive/2017/12)
- [January 2018 (1)](https://offers.p3reps.com/blog/archive/2018/01)
- [March 2018 (1)](https://offers.p3reps.com/blog/archive/2018/03)
- [April 2018 (1)](https://offers.p3reps.com/blog/archive/2018/04)
- [June 2018 (1)](https://offers.p3reps.com/blog/archive/2018/06)
- [September 2018 (1)](https://offers.p3reps.com/blog/archive/2018/09)
- [November 2018 (1)](https://offers.p3reps.com/blog/archive/2018/11)
- [December 2018 (1)](https://offers.p3reps.com/blog/archive/2018/12)
- [February 2019 (1)](https://offers.p3reps.com/blog/archive/2019/02)
- [March 2019 (1)](https://offers.p3reps.com/blog/archive/2019/03)
- [April 2019 (1)](https://offers.p3reps.com/blog/archive/2019/04)
- [June 2019 (1)](https://offers.p3reps.com/blog/archive/2019/06)
- [July 2019 (1)](https://offers.p3reps.com/blog/archive/2019/07)
- [August 2019 (1)](https://offers.p3reps.com/blog/archive/2019/08)
- [November 2019 (1)](https://offers.p3reps.com/blog/archive/2019/11)
- [December 2019 (1)](https://offers.p3reps.com/blog/archive/2019/12)
- [January 2020 (1)](https://offers.p3reps.com/blog/archive/2020/01)
- [February 2020 (1)](https://offers.p3reps.com/blog/archive/2020/02)
- [May 2020 (1)](https://offers.p3reps.com/blog/archive/2020/05)
- [July 2020 (1)](https://offers.p3reps.com/blog/archive/2020/07)
- [August 2020 (1)](https://offers.p3reps.com/blog/archive/2020/08)
- [December 2020 (1)](https://offers.p3reps.com/blog/archive/2020/12)
- [January 2021 (1)](https://offers.p3reps.com/blog/archive/2021/01)
- [March 2021 (1)](https://offers.p3reps.com/blog/archive/2021/03)
- [April 2021 (1)](https://offers.p3reps.com/blog/archive/2021/04)
- [June 2021 (1)](https://offers.p3reps.com/blog/archive/2021/06)
- [July 2021 (1)](https://offers.p3reps.com/blog/archive/2021/07)
- [August 2021 (1)](https://offers.p3reps.com/blog/archive/2021/08)
- [December 2021 (1)](https://offers.p3reps.com/blog/archive/2021/12)
- [February 2022 (1)](https://offers.p3reps.com/blog/archive/2022/02)
- [April 2022 (1)](https://offers.p3reps.com/blog/archive/2022/04)
- [May 2022 (1)](https://offers.p3reps.com/blog/archive/2022/05)
- [July 2022 (1)](https://offers.p3reps.com/blog/archive/2022/07)
- [August 2022 (1)](https://offers.p3reps.com/blog/archive/2022/08)
- [October 2022 (1)](https://offers.p3reps.com/blog/archive/2022/10)
- [November 2022 (1)](https://offers.p3reps.com/blog/archive/2022/11)
- [December 2022 (1)](https://offers.p3reps.com/blog/archive/2022/12)
- [February 2023 (1)](https://offers.p3reps.com/blog/archive/2023/02)
- [March 2023 (1)](https://offers.p3reps.com/blog/archive/2023/03)
- [May 2023 (1)](https://offers.p3reps.com/blog/archive/2023/05)
- [June 2023 (1)](https://offers.p3reps.com/blog/archive/2023/06)
- [September 2023 (1)](https://offers.p3reps.com/blog/archive/2023/09)
- [December 2023 (1)](https://offers.p3reps.com/blog/archive/2023/12)
- [January 2024 (1)](https://offers.p3reps.com/blog/archive/2024/01)
- [January 2026 (1)](https://offers.p3reps.com/blog/archive/2026/01)
[see all](https://offers.p3reps.com/blog/the-truth-behind-c-store-revenues#)
### CONTACT US
(201) 797-2266
[info@p3reps.com](mailto:info@p3reps.com)
### MEMBER
### RECENT POSTS
© Copyright 2023 PFEG Northeast Inc.